For this year's promotion of the LSU Board of Directors recruitment, we wanted to break away from our conventional media in favor of something more "bold" and different. I was in charge of producing the print media, as well as producing social media content to promote the event.
Client Loker Student Union
Year 2024
Type Brand & Visual Identity
INITIAL CONCEPTS
I produced three concepts that were presented to my team for review. I was inspired to make the campaign bold, abstract and even experimental from the direction of social media content published today.
FINAL VERSION
After further finetuning, the final graphics and copy were ready for animation and publishing. The campaigns called for three variants of the same post, each with a different tagline. Each post was then schedlued for a biweekly publishing schedule on our IG and TikTok. The video above is the "Build A Legacy" variant.
REACH TV
To further expand the message beyond social media, all three videos were formatted to fit for our building TVs, which are placed through the building. This is the "To Be The Change" variant.
WEBSITE GRAPHICS
Finally, the three videos were formatted again for our website headers. This is the "Create Impact" variant.
