Introduced in 2022, Zero Waste Bins were placed throughout the building as part of the campus wide initiative to become zero waste. With its three specific compartments that separated trash, it provided students with convenience and ease to dispose their trash easily. To help promote our bins and encourage students to sustainability, I was assignment to developing a campaign for social media.
Client Loker Student Union
Year 2022
Type Social Media Campaign
Initial Notes
After some rounds of concepts, the final concept that won out was turning the campaign into a interactive quiz game.
FINAL PRODUCT
12 unique story-styled videos were created, each including a depiction of waste that students may most likely encounter and depose of it. The standard Instagram quiz sticker was used for each one.
For every 1 of the 3 questions provided, a tip was included to encourage students on changing their habits and be more zero-waste.
Published every day for one week in July, the questions was accessible through Instagram stories, with an intro and outro segment as part of the campaign.
